We are looking for Media Strategy Director for one of our reputed client in Media Industry to be based out of Mumbai.
Below is the brief JD for your reference.
A media strategist will be responsible for developing and executing comprehensive media plans that support the overall marketing and business objectives of a company or organization. The job description for role includes the following:
- Developing media strategies: A media strategist must be able to identify target audiences, analyze market trends, and create comprehensive media plans that include all relevant channels such as Outdoor, digital, rural & experiential.
- Conducting research: A media strategist must be able to conduct market research to understand consumer behavior, identify media trends, and evaluate the effectiveness of different media channels.
- Collaborating with internal teams: A media strategist must work closely with other teams to align media strategies with overall business objectives, creative concepts, and brand messaging.
- Analyzing results: A media strategist must track and analyze the performance of media campaigns, provide insights on performance, and recommend improvements for future campaigns.
- Staying up-to-date: A media strategist must stay current on new media trends and emerging technologies, and be able to adapt media plans accordingly.
Overall, a media strategist plays a critical role in ensuring that a company’s advertising and marketing efforts are effective and aligned with business goals.